Proud Partners with the Purple Heart Foundation

Helping Veterans

Penny Luck has partnered with the Purple Heart Foundation in an effort to make a difference in the lives of Veterans. Every purchase counts! A portion of Penny Luck’s proceeds are donated each year to help Veterans suffering from PTSD. Every penny on our soles is placed by a Veteran. As we grow, we are passionate about employing more Veterans and giving them a space to foster their talents.

Innovative shopping

Humvee Shoe Stores

Penny Luck transforms demilitarized Humvee's into traveling shops. 

Traditional Military colors

true to the cause

Since the companies inception in 2015, Founder Brian Munoz has never veered from the significance of our colors upholding the meaning and purpose of our products. 




Follow Our Journey

Blog posts

Happy Birthday Penny Luck!

Happy Birthday Penny Luck!

We can't believe it! Today marks 3 years since Penny Luck was founded. We have come so far since we first started and learned so much along the way...

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