Proud Partners with the Purple Heart Foundation

Helping Veterans

Penny Luck has partnered with the Purple Heart Foundation in an effort to make a difference in the lives of Veterans. Every purchase counts! A portion of Penny Luck’s proceeds are donated each year to help Veterans suffering from PTSD. Every penny on our soles is placed by a Veteran. As we grow, we are passionate about employing more Veterans and giving them a space to foster their talents.

Innovative shopping

Hiring Combat Vets

Determined to fulfill our mission and employ Vets, Penny Luck transforms demilitarized Humvee's into traveling shops. 

Traditional Military colors

true to the cause

Since the companies inception in 2015, Founder Brian Munoz has never veered from the significance of our colors upholding the meaning and purpose of our products. 

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INSPIRATION BEHIND OUR BRAND

OUR STORY

OUR LEGACY


QUALITY IS A TRADITION

OUR LEGACY