Picture of Brian's Grandfather, Salvador Reynoso, making shoes.


Penny Luck Shoes is built on the legacy of Brian's Grandfather, Salvador Reynoso. Salvador was a master shoemaker who immigrated to California in the 1940s with nothing but his skills and luck. Born to Spanish immigrants in Guadalajara, Mexico, Salvador was orphaned at a young age and had to support himself by sweeping floors in shoe factories. He eventually learned the art of shoemaking and started his own successful shoe business in Santa Monica, California.

At Penny Luck Shoes, we are committed to upholding Salvador's legacy of craftsmanship and luck. By creating handcrafted, all-leather shoes that incorporate a penny in their soles, we strive to bring an extra dose of confidence and luck to our customers as they pursue their dreams.