Picture of Brian with his two brothers. 


Penny Luck strives to improve the lives of veterans dealing with PTSD. Since its establishment in 2015, the company has remained committed to this cause, even as we rebuild the brand and recover from Covid-19.

Founder Brian Muñoz has a personal connection to the issue. Having witnessed two of his four brothers struggle after serving our military in the Middle East war. He recognized the sacrifices that members of the armed forces make and how their bravery contributes to the existence of the American Dream.

To give back to veterans dealing with PTSD, Penny Luck is proud to support the Purple Heart Foundation. When customers customize the year on their lucky penny-adorned soles, $20 of the customization fee goes to the foundation.

Despite the challenges presented by the COVID-19 pandemic, Penny Luck has persevered and stayed true to its values and commitment to veterans.